Playbooks

Put your logo on everything free users share

If your product makes things people post in public, like video clips or images, put a small logo on everything made on the free plan. Each post then shows your tool to other creators, and paying removes the logo.

The hard part: making output good enough that people post it even with your logo on it, in a space where many tools compete for the same creators.

Setup 2 daysRuns $20/moYour time A weekly check-inNeeds ClaudeSupabaseStripe

Who pays

Creators pay a subscription to remove the logo from what they export, and the logo on free posts brings in new users at no cost. rkant7 credits this loop for an AI tool that turns podcasts into TikToks reaching $1M ARR (yearly recurring revenue) in 14 days. These are the poster's own figures, and the post does not name the app.

How to build it

  1. Pick output people post publicly

    This works only if users post what your tool makes, such as short clips, images or graphics, where other potential users will see it.

  2. Add a readable logo to free exports

    Use Claude Code to stamp a small logo with your tool's name or web address on every free-plan export. Keep it small enough that people still post the result, and clear enough that viewers can find you.

  3. Track who is on which plan

    Store each user's plan in Supabase so your export step knows whether to add the logo.

  4. Charge to remove the logo

    Set up a paid plan in Stripe that removes the logo, and make that benefit clear on the export screen and the pricing page.

  5. Ask new users where they found you

    Add a one-question signup prompt asking where they heard about the tool, so you can see how many come from logos they saw in other people's posts.

Sources on X

  • rkant7 · May 15, 2026

    rkant7 describes an AI tool that turns podcasts into TikToks: every exported clip had a watermark, creators posted the clips everywhere, other creators asked what tool it was, and they signed up too. The poster says it reached $1M ARR in 14 days, $20M ARR in 18 months, and a $215M valuation with 10M+ users. These are the poster's own claims, and the app is not named.

Ideas are curated from public posts and untested by us. Read the full note.